NY Yankees, In the Moment
Toyota
THE CHALLENGE
Toyota’s partnership with the New York Yankees offered a high-profile in-stadium presence, but in a crowded game-day environment, traditional sponsorship placements are easy to ignore. The challenge was turning presence into meaningful awareness and consideration for Toyota’s hybrid lineup.
THE INSIGHT
Game day isn’t just about the sport – it’s a shared emotional moment. Fans are more receptive to brands that understand the energy, rituals, and culture of the experience, and reject messaging that feels intrusive or disconnected from the moment.
THE SOLUTION
Show up as part of the game-day atmosphere, not just a logo on the wall. Deliver contextual, baseball-inspired messaging across animated stadium LEDs and in-game print.
Hybrid benefits were woven into the language and timing of the moment – connecting the brand to the energy of Yankees fans in a way that felt timely, relevant, and native to the ballpark.
